This Week in Aesthetics: October 5-9

October 9, 2020

This week in aesthetics, we highlight nonsurgical rhinoplasty, marketing opportunities targeting the younger generations and more.

This week in aesthetics, Dr. Mary Lynn Moran offers advice on helping aspiring female and minority physicians achieve professional leadership positions, cosmetic surgeons share their approaches to neck rejuvenation, Entrepix launches a new scalpel technology, Cheryl Whitman highlights the need to balance treatment offerings, a survey reveals marketing opportunities with Millennials and Gen Z, Allergan launches a new visual identity, and Dr. Anna Chacon takes a closer look at nonsurgical rhinoplasty.

Aspiring to Leadership in Aesthetics

Dr. Mary Lynn Moran, the first female president of the AAFPRS, offers advice for helping young plastic surgeons in underrepresented groups achieve leadership positions within the specialty.

3 Surgical Neck Lifting Approaches

Cosmetic surgeons share their approaches to neck rejuvenation.

Next-Gen Scalpel Technology

Entrepix, a medical technology startup, launches Planatome Technology for creating precise, consistent incisions thereby improving clinical results.

Business Tip of the Week: What’s New?

This week, Cheryl Whitman highlights the need for practice service offerings that balance tried-and-true treatments with newer, must-have-now offerings.

Marketing to Gen Z, Millennials

Survey reveals opportunities for the aesthetic practice to market to younger generations this holiday season.

Allergan’s New Identity: The Power of Confidence

Diversity, power, and confidence are all key components of Allergan’s new visual identity.

Nonsurgical Rhinoplasty in Review

Dr. Anna Chacon takes a closer look at the rise of the nonsurgical “liquid” nose job and offers tips for safe and efficacious outcomes.