This Week in Aesthetics: October 19-23

October 23, 2020
Katie Hobbins

This week in aesthetics, we highlight social media for the aesthetic physician, topical botulinum toxin and more.

This week in aesthetics, physicians discuss practice management concerns, including social media strategy and essential office policies; Dr. Jill Waibel explains innovations in scar treatment; Cheryl Whitman highlights the importance of staff training; Dr. Anna Chacon talks topical botulinum toxin; and Drs. Gary Linkov and Wendy E. Roberts detail how to start a hair practice.

Making Social Media Work

While approaches to social media vary, defined brand, mission, and personality are musts for practice success.

Innovations in Scar Treatment

Dr. Jill Waibel offers a multi-course menu of treatments, with the ablative fractional laser as the main course, designed to improve scar color, collagen, and discomfort.

Create A Winning Team, Improve Staff Performance

This week, Cheryl Whitman highlights the importance of creating a well-trained staff through continued training opportunities.

Topical Botulinum Toxin: An Update

Dr. Anna Chacon examines the possibility and likelihood of a topical botulinum toxin to join the injectable anti-aging ranks.

Essential Office Policy Pearls

Drs. Brook Jackson and Vivian Bucay share essential office policies they say keep their practices running smoothly and efficiently.

Starting a Hair Practice

Hair loss is a hybrid disorder, requiring a medical foundation in how to diagnose hair loss and skill sets in procedural treatments.