All of your leverage is with your number one asset—patients—who will grow your practice for free if you let them.
This is part 2 in a 2-part series.
The trick to staying in the game is to leverage existing assets to get more value from costs already occurred and to become more efficient, thereby generating more revenue using fewer resources.
The practices who do this best win. The weakest practices don’t because they cannot afford to operate profitably and compete on price at the same time.
Here’s how to win:
All of your leverage is with your number one asset—your patient list. You have already spent the time, money, and effort in attracting them to you. They will grow your practice for you if you let them—for free.
They chose you once and, if you focus on them, they will choose you again and bring their friends with them. This means you redirect some of your advertising costs to training your staff and nurturing your current patients.
So, now, you are growing internally and externally and that’s how you survive and thrive in today’s marketplace.