Marketing in 2020

June 25, 2020
Eliza Cabana

Marketing expert Sam Peek discusses the current landscape, including opportunities afforded the aesthetic practice by the pandemic.

Sam Peek, CEO of Incredible Marketing, discusses changes in practice marketing due to the pandemic. As much of the communication between practices and patients have gone online, Peek says that social media has become even more important both as a way to talk to potential or existing patients and to market the practice. He warns that those not taking advantage of these online platforms could be left behind as the specialty continues to adapt and evolve.