This week, Cheryl Whitman details the importance of understanding and implementing a professionally executed patient referral program.
Get Your Patients Telling Their Friends About You.
In a successful Medical Practice, patient referrals account for up to 80% of patient volume. This makes patient referrals the life blood of your practice and this is even more true for Aesthetic Medical practices. Don’t leave referrals to chance! Every practice needs a professionally executed patient referral program to ensure a steady flow of new patients. Develop a patient referral program and train your staff on when and how to ask for referrals. Word of mouth is the most effective form of marketing. And according to marketing giant, McKinsey & Company, “Word of mouth generates more than twice the sales of paid advertising” Start your referral program today!
This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.
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