This week, Cheryl Whitman highlights the need for practices to embrace and expand their online presence through social media sites and retail opportunities during the pandemic.
Online Retail Has Increased Exponentially During The Pandemic And The Trend Will Continue.
Over the past few months, the retail world has turned upside-down. With many businesses temporarily closed due to the world-wide pandemic, on-line retailing has become even more prevalent. “I expect the growth in online shopping to continue after the pandemic has ended. Consumers have realized how convenient it is to do things from the comfort of home,” explains Cheryl Whitman. What this means for your practice is that to achieve success, you must embrace doing business virtually. Promote your brand across a variety of social media channels, such as Facebook and Instagram. Make YouTube videos, offer Webinars, and make sure your practice website is up-to-date, easy to find, and easy to buy from. Your website should be search engine optimized and formatted for access by mobile devices. Offer a variety of payment options such as net banking, credit/debit card, PayPal, Apple Pay, Google Pay, etc. Provide consistently great customer service. Personalize their experience and reward loyalty with special promotions, spa dollars, gift certificates, etc. Design personalized promotions for patients based on their buying history. Everyone likes to feel special and by making existing patients feel special, you will not only retain them, but your practice will benefit from their repeat business and their referrals.
This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.
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