Patient Loyalty Is Golden

November 18, 2020
Cheryl Whitman

This week, Cheryl Whitman highlights the benefits of patient loyalty programs as a less expensive option to retain existing patients and create advocates for the practice.

Patient Loyalty Is Golden

Treating Your Patients Like Gold Has Its Rewards.

“I’m often asked why I recommend offering loyalty programs,” says Cheryl Whitman. “The answer is simple, recruiting new patients is expensive and requires intense, focused marketing effort; while keeping existing patients is easier, much less expensive and pays huge dividends.” Loyal patients are advocates for your practice. They make referrals, are the source for word of mouth business, provide your practice with a more consistent revenue stream and an increased bottom line. Patient Loyalty should be a top priority for your practice. Build loyalty through referral and reward programs; develop a recall program to help retain core patients. Get your entire staff on board. Pay attention to patient needs /concerns and engage with patients in meaningful communication. Focus on building relationships with them. Deliver value. Identify your Unique Selling Proposition and communicate how it benefits your patients. Educate rather than sell. Put your patients first, treat them like gold, and they will bring more profit to your bottom line.

This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.

For more practice management tips, click here.

Have a practice management question or topic you’d like us to cover? Let us know! aestheticauth@gmail.com​.