Diversity, power, and confidence are all key components of Allergan’s new visual identity.
Allergan Aesthetics, an AbbVie company, recently announced the launch of its new global brand identity focused on the power of confidence.
As part of their initiative, Allergan has introduced a fresh look and feel with a modern visual identity across all platforms. The new brand highlights real people and patients across different ethnicities, genders, and skin tones as a symbol of its focus on developing science-backed skincare for all people and backgrounds.
Allergan joins a growing number of companies across the U.S. educating, embracing, and celebrating diversity.
“At Allergan Aesthetics, we believe in the impact confidence can have on the businesses, careers and lives of those we serve. The new brand better reflects who we are today and where we are going in the future. It represents our company—full of passion, energy, and solely focused on aesthetics,” said Carrie Strom, Senior Vice President, AbbVie, and President, Global Allergan Aesthetics. “Empowering confidence is important to our work and our industry. We believe this new brand brings that purpose to life—for colleagues, customers and consumers around the world.”
Allergan’s refreshed content and digital features went live across multiple platforms on October 5, 2020, including on their corporate website and social channels. Notably, initiating a reset on Allergan’s Instagram, with the company completely deleting all old posts. Currently, the account only has two posts announcing the launch of the branding.
The launch comes after Allergan announced earlier this year it was fully integrated as part of AbbVie, and singularly focused on medical aesthetics.