Author | Cheryl Whitman

Articles

Create A Winning Team, Improving Staff Performance

This week, Cheryl Whitman highlights the importance of creating a well-trained staff through continued training opportunities.

Something Old, Something New

This week, Cheryl Whitman recommends researching trends in aesthetic medicine and local treatment demand to enhance profit margins.

What’s New?

This week, Cheryl Whitman highlights the need for practice service offerings that balance tried-and-true treatments with newer, must-have-now offerings.

Word Of Mouth Marketing Is The Best

This week, Cheryl Whitman details the importance of understanding and implementing a professionally executed patient referral program.