Practice Marketing

Looking Forward to 2021

In his latest editorial, Dr. Randolph Waldman looks forward to 2021 and how COVID-19 will continue to change the aesthetic specialty.

Reaching the Gen-Z Beauty Consumer

This week, consumer magazines highlight how to reach the Gen-Z beauty consumer, injectables for laugh lines, and more.

This Week in Aesthetics: December 7-11

This week in aesthetics, we announce our Winter print issue, Dr. Michael Kluska reviews Renuvion’s helium-based plasma technology, and more.

Looking Forward: Aesthetic Authority Vol.1: No.4

In this Winter issue, Dr. Suneel Chilukuri shares his concept of the medical gym membership for body contouring treatments, Dr. Sheila Barbarino shares her approach to injecting the tear troughs, and despite the pandemic, device companies continue to innovate, as Dr. Mathew Avram shared at this year’s virtual ASDS meeting.

Top Practice Management Articles of 2020

In 2020, our readers flocked to articles highlighting embracing the benefits of virtual meetings, surviving in a mature marketplace and more.

PRP, Stem Cells & Regulation

Adding PRP and stem cells, along with learning to navigate regulation and marketing guidelines offer benefits to the aesthetic practice.