Practice Marketing

Paul Nassif, MD: Building a Successful Skin Care Brand

Creating a skin care line involves dedication, product testing, clinical trials, marketing, sales, and yes, a lot of money.

This Week in Aesthetics: May 31 – June 4

This week in aesthetics, we highlight a new nonsurgical eyelid lift option, protecting the practice while donating goods and services, and more.

No Good Deed Goes Unpunished

Donating to charitable organizations is a great way to give back to the community. However, physicians and practices need to create concrete safeguards to protect against being scammed, says Joe Niamtu III, DMD, who knows the hurt of this very real situation.

This Week in Aesthetics: May 17-21

This week in aesthetics, we highlight this month’s “Meet the Aesthetic Expert” column with Will Kirby, DO, FAOCD, Michael Kluska, DO, discusses Evoke by InMode in his monthly technology review, and more.

Meet the Aesthetic Expert With Dr Will Kirby: Megan Driscoll

In this month’s "Meet the Aesthetic Expert" column, Will Kirby, DO, FAOCD, talks with Megan Driscoll, CEO and founder of public relations and digital communications agency, EvolveMKD, about the ever-changing aesthetic specialty, reaching the younger generations, and starting her own company.

This Week in Aesthetics: April 5-9

This week in aesthetics, we highlight hair transplantation devices, laser technology purchases, and more.