Practice Marketing

Inside DermTok: Winning TikTok Strategies

The app helps dermatologists and aesthetic physicians promote their practices, gain new clients, and share information.

Diversity and Wellness with Shino Bay Aguilera, DO

Shino Bay Aguilera, DO, reflects on his keynote address highlighting diversity and wellness in aesthetic medicine at Aesthetics Biomedical’s “Perspectives: The Evolution of Aesthetics” symposium.

AbbVie and Calico Extend Age-Related Disease Collaboration

AbbVie and Calico Life Sciences have extended their collaboration for the research, development, and commercialization of new treatments focused on age and age-related diseases.

This Week in Aesthetics: July 26-30

This week in aesthetics, we highlight Aesthetics Biomedical’s Perspectives symposium, this month’s “Meet the Aesthetic Expert” column, and more.

Meet the Aesthetic Expert with Dr Will Kirby: Edrice Simmons

In this month’s “Meet the Aesthetic Expert” column, Will Kirby, DO, FAOCD, talks with Edrice Simmons, senior vice president for US brands for Allergan Aesthetics, an AbbVie company, about entering the aesthetics industry, innovation, and implementing approachable and representative marketing campaigns.

This Week in Aesthetics: July 19-23

This week in aesthetics, we highlight 10 tips to jump start the practice post-COVID-19, Alma Hybrid laser’s FDA 510(k) clearance, and more.